champagne.fr/fr/maison/nos-marques-de-champagne”>The champagne house EPC continues to make a mark in the Champagne world thanks to its recent investment in the Charles Mignon house, a strategic acquisition that promises to transform the champagne landscape. By integrating a reputed family trading house, founded in Épernay in 1995, EPC takes a giant step in its entrepreneurial journey. In only six years of existence, this young player has managed to establish itself not only on the French market but also internationally, thereby engaging in an impressive growth dynamic. The acquisition of Charles Mignon allows EPC not only to strengthen its product portfolio but also to take advantage of high-quality production facilities while preserving the identity of the Mignon house.
The acquisition of Charles Mignon: a decisive turning point for EPC
The Charles Mignon house was created by Bruno Mignon, a descendant of winegrowers, and his wife Laurence, giving it a family know-how and a deep respect for the Champagne terroir. This acquisition is marked by a desire for expansion and diversification of cuvées. The Mignon house is recognized for its meticulous vinification practices and its commitment to the environment, with controlled yields guaranteeing superior quality in every bottle produced. Thanks to this acquisition, EPC will now benefit from efficient infrastructure, including a thermoregulated stainless steel vat room that facilitates a parcel-based vinification process.
- Access to local winegrowers: Integration into the Charles Mignon network establishes collaborations with expert winegrowers.
- Expansion of the range of cuvées: This opens the door to a diversity of wines that will attract various consumer segments.
- Improvement of production capacity: The direct impact on production scale will help meet strong international demand.
EPC aims to preserve the integrity of Charles Mignon, with the decision that the house will continue to be led by Guillaume and Manon Mignon, the founders’ children. This approach ensures that the family spirit and values rooted in the house will be respected while capitalizing on EPC’s resources for greater visibility in the champagne sector. This partnership promises to amplify not only the reach of champagne but also to establish EPC as a key player on the international stage.
Impact on commercial and marketing strategy
The acquisition of Charles Mignon is part of a defined commercial strategy, focused on improving brand awareness and increasing market share. Édouard Roy, co-founder of EPC, stated that this purchase represents “an exciting turning point” for the brand. The planned strategy will involve not only an increase in output but also a redefinition of marketing campaigns and promotional events. By integrating the values of the Charles Mignon house, EPC will be able to develop stories around Champagne tradition that will delight both traditional and contemporary consumers.
The new marketing strategies will include:
- Promotion of events and tastings: Inviting champagne enthusiasts to discover new cuvées at special events.
- Collaborations with renowned chefs: Creating food and champagne pairings in collaboration with starred chefs to strengthen brand image.
- Use of social networks: Capitalizing on digital platforms to engage a younger audience, using authentic brand stories.
Already present in more than 50 countries and involved in about twenty starred restaurants, EPC is well positioned to capitalize on this acquisition. It will also be able to present itself as a champion of modernity by combining tradition and innovation, thus meeting the expectations of new generations of consumers. With a foot in two worlds – EPC’s modern approach and Charles Mignon’s traditional heritage – the champagne house is well placed to navigate a booming market.
The combined skills: between tradition and innovation
The world of champagne is evolving rapidly, and competition is omnipresent. By bringing together the skills of EPC and Charles Mignon, this acquisition creates a hybrid model combining tradition and innovation. The Charles Mignon house is renowned for its commitment to sustainable and environmentally friendly practices. Developed by a small number of winegrowers, this champagne production method enhances the quality of harvested grapes and demonstrates the house’s attachment to the terroir.
Production skills:
| Aspect | Charles Mignon | EPC |
|---|---|---|
| Production capacity | Moderate, quality-focused | Rapidly growing |
| Types of cuvées | Classic and traditional | Innovative and modern |
| Vinification strategy | Parcel-based vinification | Collaboration with winegrowers |
As EPC integrates Charles Mignon, the environmentally respectful know-how combined with EPC’s modern technologies could offer new types of cuvées while preserving the very essence of champagne. The unique taste of a champagne is closely linked to its terroir, and thanks to Charles Mignon’s expertise, EPC will be able to explore unprecedented taste variations that will seduce the most demanding enthusiasts.
Challenges of the champagne market in 2025
A promising future: EPC and Charles Mignon hand in hand
This acquisition is more than a simple transaction; it represents a shared vision. EPC and Charles Mignon plan to work together to create unique experiences, not only around the product but also through the universe surrounding it. While young champagne lovers turn to values, authenticity, and sustainability, EPC shows how these elements are harmonized within the group.
The new initiatives driven by this partnership will include:
- Educational programs: Raising consumer awareness about terroirs, sustainable vinification practices, and the history of champagne.
- Interactive events: Cuvée creation workshops and tastings led by expert sommeliers.
- Content production: Videos and articles detailing the creation process of champagnes from France.
This alliance promises to offer champagne lovers an unprecedented adventure. Édouard Roy emphasizes that EPC’s mission is to “reveal the Champagne terroirs through exceptional cuvées,” and with Charles Mignon on the team, this vision is now more achievable than ever. Champagne stands at a crossroads, intertwined with the future in a blend of innovation and heritage that will continue to ensure the longevity of this iconic drink.
FAQ
What is the main reason for Charles Mignon’s acquisition by EPC?
The acquisition aims to strengthen EPC’s production capacities while benefiting from Charles Mignon’s network of winegrowers and expertise in traditional vinification.
Who will lead the Charles Mignon house after the acquisition?
Guillaume and Manon Mignon, the founders’ children, will continue to lead the Charles Mignon house independently.
What new features will EPC bring to Charles Mignon’s cuvées?
EPC plans to integrate modern practices and marketing innovations while preserving the authenticity and quality of Charles Mignon’s cuvées.
Can we expect collaborative cuvées?
Yes, EPC and Charles Mignon plan to launch collaborative cuvées combining tradition and innovation.
How does EPC plan to expand its international presence?
By integrating the Charles Mignon house, EPC intends to broaden its distribution network and strengthen its marketing strategy, targeting emerging markets.