The career path of Thomas Crouzet, a journalist specializing in the field of champagne.fr” target=”_blank”>champagne, takes a significant turn as he decides to leave L’Union to take the reins of Champagne Fallet-Prévostat in Avize. This change fits into a desire to commit to the family history and the wine heritage, offering Crouzet a unique opportunity to put into practice his love for champagne, while continuing to leverage his expertise in the field. Passionate and determined, he moves from a thriving media world to an adventure at the heart of the Champagne vineyards, marking a new era both for him and for the Fallet-Prévostat house.
The journey of Thomas Crouzet in the world of champagne
For four years, Thomas Crouzet closely followed the news of the Champagne vineyard for the economy pages of L’Union. Hard, demanding, and captivating, this sector allowed Crouzet to discover the behind-the-scenes, tensions, and successes that mark this prestigious industry. The topics covered ranged from early harvests to the growing challenges related to climate, as well as fluctuations in the export market. Every article he wrote was not just a report; it was a careful look at the stakes and dynamics of the vineyard.
Over time, Crouzet forged connections with many professionals in Champagne, thus creating a valuable network within this transforming sector. In 2025, the champagne market continues to grow and evolve, integrating values of sustainability and innovation. His experience at L’Union thus formed a true school of champagne for Thomas, allowing him to observe the practices of various producers such as Veuve Clicquot, Moët & Chandon, Dom Pérignon, and Bollinger. Crouzet was able to capture the essence of the movements shaping this industry, making him a true expert in viticulture.
A thoughtful and bold change of course
At only 29 years old, Crouzet made a decisive choice by leaving his journalism career to fully invest himself in the family history in Avize. Champagne Fallet-Prévostat, although a discreet estate, has a solid reputation and focuses on quality rather than quantity. By joining this vineyard, he is not just taking on a role. He is committing to a cycle of discovery and learning.
The Fallet-Prévostat estate, which cultivates five hectares of Grand Cru classified vines, is one of the jewels of the Côte des Blancs. Thomas’s decision to engage there reflects his will to enrich his experiences. This vineyard, distinguished by its chalky slopes facing south, shelters vines averaging fifty years old, some even exceeding eighty years. This is not only an emotional choice but also a strategic approach. The expertise and respect for terroirs lie at the heart of Fallet-Prévostat’s philosophy.
- Change of course towards the family history
- Commitment to champagne quality
- Exploitation of Grand Cru vines
By opting for this direction, he understands that ancestral expertise must always be coupled with modern innovations. Vineyard management, winemaking expertise, and harvest planning are all elements on which Thomas will need to focus to make Fallet-Prévostat shine on the global Champagne scene.
| Aspect | Details |
|---|---|
| Vineyard | Five hectares classified Grand Cru |
| Age of the vines | 50 to over 80 years |
| Philosophy | Quality over quantity |
The production philosophy of Champagne Fallet-Prévostat
Champagne Fallet-Prévostat does not simply follow market trends. Since the commercialization of its first wine in 1960, the house has shown a well-rooted vision, taking time to produce champagnes that reflect the authenticity of the Champagne terroir. Production is not rushed; bottles rest for an average of seven years on lees before disgorgement, a bold choice compared to the fifteen months required by the appellation. This approach demonstrates a commitment to quality and patience.
A unique winemaking process
The winemaking process at Fallet-Prévostat is based on a simple yet refined structure, with a range composed of three cuvées. Each is made from a precise blend: one-third from the previous vintage and two-thirds from the current year’s harvest. This winemaking process ensures a unique complexity and depth to the champagnes produced.
The diversity of the cuvées is highlighted by dosage, offering three options: non-dosé, extra brut, and brut. Each wine illustrates a different aspect of the house’s expertise. With each tirage, a portion of bottles is reserved to be kept on lees, allowing exceptional wines to slowly develop in the cellar. This patiently assembled œnothèque will be a valuable asset for Thomas, enabling him to learn to observe and understand the subtleties of each vinified lot.
- Rest on lees: minimum 7 years
- Blend: 1/3 of the old vintage and 2/3 of the new harvest
- Range: Non-dosé, Extra brut, Brut
This approach shows a desire to move away from mass production logics that could threaten the quality and authenticity of champagnes. A philosophy appreciated by both connoisseurs and enthusiasts.
| Type of cuvée | Description |
|---|---|
| Non-dosé | A pure wine, without added sugar, expressing the essence of the terroir |
| Extra brut | A low dosage, offering beautiful minerality |
| Brut | A harmonious balance between fruit and acidity |
The challenges of managing a Champagne estate
Managing an estate such as Champagne Fallet-Prévostat is not limited to winemaking. Thomas Crouzet will have to immerse himself in various aspects of the profession, ranging from vineyard cultivation to administrative follow-up. Every facet of the business is essential to ensure the success and sustainability of the house. He will also need to pay attention to relationships with clients and partners, whether producers or distributors.
Daily responsibilities
In his new role, he will face a multitude of tasks that require not only perfect product knowledge but also diverse skills. Here are some of the key responsibilities awaiting Thomas:
- Management of vineyard operations: vine maintenance and application of phytosanitary treatments.
- Monitoring wines: controlling winemaking stages and preparing samples for tasting.
- Administrative: managing tax and commercial declarations related to the viticulture activity.
- Commerce: developing relationships with clients and commercial partners.
Each area of responsibility is crucial to uphold the reputation and legacy of the Fallet-Prévostat house, but it is also a challenge he is ready to take on. As a leader, he will need to bring his vision and expertise to guide the team and steer strategic choices.
The impact of the Fallet-Prévostat brand on the champagne industry
The Fallet-Prévostat house embodies a peaceful elegance in the champagne world. By maintaining high-quality production, it represents an alternative to well-known large brands such as Perrier-Jouët, Taittinger, Louis Roederer, and Ruinart. By joining this house, Crouzet aims to strengthen Fallet-Prévostat’s stature in the market while maintaining its core values.
Building partnerships and lasting relationships
The future of the house largely depends on partnerships established with other sector players. Thomas will need to explore collaboration possibilities that will enhance Fallet-Prévostat’s visibility, notably through:
- Participation in wine fairs and events likely to create contacts.
- Development of targeted marketing campaigns to attract a younger and more diverse clientele.
- Establishment of collaborations with other champagne houses for special cuvées.
This strategic development will allow Thomas not only to build a promising future for Fallet-Prévostat but also to contribute to redefining the standards of artisanal champagne.
| Strategic partnerships | Objectives |
|---|---|
| Wine fairs | Increase brand awareness and presence |
| Marketing campaigns | Attract a younger clientele |
| Collaborations with other houses | Special cuvées to enhance appeal |
FAQ
Why did Thomas Crouzet leave L’Union?
Thomas Crouzet left L’Union to devote himself to the family history by taking the helm of Champagne Fallet-Prévostat, a well-considered choice that reflects his commitment to this viticultural tradition.
What are the three main cuvées of Fallet-Prévostat?
The three main cuvées of Fallet-Prévostat include: non-dosé, extra brut, and brut, each style highlighting distinct characteristics of the champagne.
What challenges must Thomas face in his new role?
In his new role at Fallet-Prévostat, Thomas will face various challenges such as vineyard management, monitoring winemaking operations, as well as commercial development.
How does Fallet-Prévostat stand out in the champagne industry?
Fallet-Prévostat stands out through its commitment to producing high-quality champagnes based on a traditional process and a deep respect for the terroir, different from the large industrial brands.
What is the importance of viticultural culture for the Fallet-Prévostat house?
Viticultural culture is central to the Fallet-Prévostat house, ensuring the quality of the grapes and, consequently, the quality of the champagnes, symbolizing an eternal expertise.